The Smith Family is an Australian charity that funds many excellent programs to support the education of disadvantaged children. One of these is the Toy and Book Appeal for Christmas. Since 2003 OMNILINK have produced location maps for their Christmas delivery runs. Thanks to the goodwill of OMNILINK’s data partners PSMA and Melway, the maps are produced for The Smith Family as OMNILINK’s chosen Christmas charitable contribution.
The Toy and Book Appeal is undertaken with almost military precision to ensure they meet their aim to deliver over 60,000 new toys and 40,000 new books to children in need around Australia. Both The Smith Family and their volunteer drivers, appreciate the location maps which enable fast and accurate distributions. The address validation conducted annually also helps to maintain a correct and up-to-date address database of the young people supported by the organisation.
Nicole Rose, National Project Manager for The Smith Family, manages the logistical challenges of the Christmas program and expressed,
“On behalf of the Christmas team I would like to thank you and your team for the amazing support we have received from OMNILINK.”