Adding the “Where” factor for your school
Knowing the location of your customers (in this case current and prospective school students) provides a valuable insight for enrolment planning strategies for the school, targeting marketing promotions more effectively and offering services such as a school bus service. StudentWhere™ is a business mapping application that locates each student on a map based on their nominated home address and is used by school managers for a range of business outcomes.
StudentWhere™ benefits:
- Locate students to enable analysis of the concentration of students within geographic areas including user-defined catchments. This provides effective marketing and planning information for schools.
- Assists schools with funding and grant submissions based on socio-demographic and economic information.
- Assists with bus route planning – adding and modifying bus services to match the location of students.
Mapping the future of your school
Using a modern map-based user experience, StudentWhere™ plots the location of your current and future students. The results can be illustrated in several ways including by school year level, gender and mode of transport to school. This allows greater flexibility in the way information is viewed, providing an in-depth analysis of the school student population.
New student enrolments can be grouped by catchment areas to quickly determine the success of marketing campaigns, especially when compared to Census demographic data. Using advanced school bus route planning tools, StudentWhere™ also allows schools to plan bus routes and promote a bus transport option to parents.
When integrated with a student management system, the user can interactively query the student details. StudentWhere™ connects live to Synergetic to utilise the latest student data. StudentWhere™ can also operate with a periodic download of student details and addresses.
StudentWhere™ is very easy to implement and OMNILINK offers extensive training and support services to users and is currently available for schools in Australia and New Zealand.
